Just by looking at the title of this post makes you think twice that you’ve seen the name, Market Leverage, somewhere else already. If you take a look at my advertising spots, you would notice that Market Leverage has purchased quite a few…5 to be exactly, but only 3 are showing right now. Now I could just be placing these ads up to gain referrals and make tons of money, but Market Leverage came to me to take the opportunity to advertise on my blog. I was actually pretty surprised that they came to me, since I’m not considered a “big” blog…yet 
You’re probably wondering why Market Leverage is running around purchasing all these ad spots. I mean they don’t just buy ONE spot for ONE month…they end up buying a few on a blog for a couple months.
The reason Market Leverage is purchasing so many ad spots is because they understand the concept of maximum exposure and maximum marketing. If the ads were going to be purchased on my blog, Market Leverage would limit themselves to one blog and one set of readers/visitors. Rather than doing that, they have purchased ads on blogs of all shapes and sizes without questions being asked.
If you don’t know where Market Leverage have purchased ad spots, here are a few blogs that had their ad spots purchased.
Market Leverage has purchased a few ads spots on those 4 blogs above, but they didn’t just stop there because there are a lot more blogs being pulled into the Market Leverage marketing technique 
. There have been a few Care packages that have been sent out in the last 2 weeks or so that went to higher end bloggers and bloggers that specializes in the Internet Marketing field.
What are the heck are these care packages? The company has been sending out these Nike gym bags that contains some high end gear for the bloggers that received it. The marketing strategy here sure puts Market Leverage at the top of the pyramid. Not only are they hitting the right bloggers, but they’re also hitting the hearts of some bloggers like John Chow. The package that John received had a few surprises for his baby daughter, Sally Chow.
Marketing for Market Leverage is a breeze because the focus on gaining thousands of publishers and advertisers looks like it’s being set aside. In the beginning of the post, I mentioned that they don’t ask questions about your blog and what I mean by that is that the marketing manager, Dina, doesn’t ask much about your stats. The idea here is that Market Leverage is not seeking towards money, but first seeking for an image, which would in turn turn into money.
Here’s a final look at the 3 marketing tricks of Market Leverage:
- Purchasing Ad Spots - the continuation of purchasing ads around the blogoshere boosts exposure and image to Market Leverage.
- Care Packages - Care packages tend to cost a lot of money, but reaches out to the heart quicker than money.
- Company Shirts - I didn’t talk about all the shirts they purchased, but the Market Leverage team has been decked out in ProBlogger, Shoemoney, and WinningTheWeb T-shirts. The shirts only cost about $10-15 each, but gains a dedicated post due to creativity.
As you can see, the CEO of this company has a great amount of money otherwise he won’t be able to afford all of this. He could be taking out a lot of loans to pay off the workers and the marketing, but in the end, he is going to gain a lot more, which brings me back to the point that Market Leverage markets to a specific online niche correctly. That niche is us bloggers and because blogging is growing at such a fast pace, Market Leverage will grow with us. You may be contacted soon about advertising opportunities soon 
You could run around spending thousands of dollars just like the people at Market Leverage, but you could be wasting it all if you’re not sure what you’re doing. We’ll be seeing a lot more of Market Leverage as more and more bloggers jump in on their marketing strategy.
Would you throw out a huge investment the way Market Leverage is doing?
The graphs and the photos shown in the article have proved that craze has been increased that too internet marketing has rapidly increased.
You’re absolutely correct. Internet marketing has grown so quick and I’ve only been watching it since I started this blog about 7 months ago.
-Mike
I think its the most genius idea I’ve seen any company do in recent years as far as bloggers and MMO bloggers are concerned. They took the first step and jumped in everyones faces and now everywhere I go I see those flash peel ads
So, they’re doing something right. Plus all of the posts and videos talking about them; yeah, they’re doing something right. My hats off to them.
My last blog post is..Small Business Blogging: 10 reasons why its essential to business growth
I’m sure there are other companies that have done the same, but Market Leverage is in fact throwing it all out with more to spare.
-Mike
Mike ~ Thanks for your comments! MarketLeverage values the opinions and straightforward feedback that blogs produce. We see each post as an opportunity to evaluate what we are doing well and what we can do better for MarketLeverage Publishers. Also - It is important to note…MarketLeverage is a highly profitable and financially robust company. We are not borrowing any money to support our operations or advertising budget!
Wow Debby, that’s great to hear that Market Leverage is supporting itself rather than getting support
This goes to show that ML is a company that could be trusted . I’m sure you’ll be seeing a lot of feedback and reviews in the next couple of weeks 
-Mike
thanks Debby.. This is another thing about Market Leverage that they personally visit your blog. If you are their publisher they will establish a great relationship with you.
My last blog post is..Win the contest at Bloggin-ads (Macbook Air and $1000)
Yes, internet marketing is growing like a weed in a field! I started about 2 years ago, but got way into it this year. The internet has definately gained more people, internet marketing is huge these days!
Yeah they really know how to market themselves … Another post will be on my blog about them soon
They are advertising like crazy and it is working
My last blog post is..Win the contest at Bloggin-ads (Macbook Air and $1000)
“If I could,I would” goes the famous dialogue in Rocky,my favorite series of movies!.
Well,blogging’s making me money but not to the extent that I could throw it away wishing for more….just I can’t!!!.
I am pretty impressed with their campaigns right now!.Got to wait and see what’s next….
But dude,you have supplemented your advertiser with a nice post giving him more exposure.That’s even more impressive.Keep it up…:)
My last blog post is..Adsense Ad Review Center now open for all publishers
They surely are being mentioned everywhere and being known by everyone. I have joined their affiliate program, and exploring it well
My last blog post is..Free blog promotion through blogging forums
It helps SEO scores at least
Hmmm. Reading up on them before signing up. Thanks for sharing. Helps to make an informed decision.
I have read alot of review about market leverage and all of the reviews are positive and i think their is no negative thing about market leverage.
The only thing that i am worried is that they ask for SS# and i dont have one. My father has but he wont give it. And also i have received personal reply from them and i was trying to ask them about the fail to comply with the requirements.
Thank you
Charles
Money Making and Blogging Tips
http://www.resourcesandmoney.blogspot.com
My last blog post is..Blog Law | Lose millions from Google Adsense