Bloggin Ads

Many writers have looked to blogging as a way to instantly create income that will work for them even when they are not at the computer. Blogging as a platform is easy to use and even easier to learn. There are some generally accepted practices to blogging, which have been covered here and on other sites, but overall blogging provides the freedom to communicate your thoughts to the world.

Monetizing your blog is a great first step to ensuring that your thoughts and time have value. Whether you work with affiliate advertising, use Google Adwords, or some other mechanism to make money, it’s important that we feel that our work is valued, and with increased traffic, it’s hard not to make money.

But what happens when you’ve peaked with your online income? Is there a next level?

The answer is yes, and we’ll briefly talk about how you can take your ideas and thoughts to a whole other level.

Understanding the Value of “Product”

In a previous post we discussed how vital it is to be an expert of the blog topics you are discussing. Over on my own personal blog I touched on the topic of accuracy with regards to being the true and accurate self when interacting online. All of this can lead to the foundation of taking the community you’ve built, that trusts in your work and utilizing a business model to put even more value to what you are sharing.

Product is key, in anything you do; product is what is valued as a commodity in the business world. You started with your writing, that was the first level of “product”, but now that you’ve hit your limit you will now take your existing product and turn out something new. This “new” product will be something that people will invest time and money into if done the right way. Everything I’ve discussed in the past on this site and others will help to put together a plan with limitless profits.

What is the Product?

Back in the early part of the 19th Century and early parts of the 20th Century writers like Charles Dickens were published in magazines. Month after month, or week after week, depending on the periodical, his works were continued in the same publication. Afterwards the pieces were removed from their original frameworks and thrust together into one continued storyline. His two most famous novels were A Christmas Story and Oliver Twist.

Do you see where I’m going with this? No, I’m not asking you to write a novel…not exactly.

Comb over all the work you’ve poured into your site. Chances are that over the year or two that you’ve been writing there are similar pieces that could ultimately come together to form some kind of instruction for someone to follow. By combining these you’ve now created a product that people can use instead of having to dig through your site to find all the articles separately.

This could add up to your own publication using self publishing methods, or you could create a series of e-books which are prevalent online and do quite well in the market. You’ve now found a way to offer yet another product that users may want to buy into, and by offering pieces of it on your site, you can increase the visibility of both your site and your product, reaping the benefits of making a profit on both ends.

Final Thoughts

This is something I have recently started to develop and already I’m happy with the return. Currently I’m taking the initiative further and developing instructional DVD’s for the topics that most interest me, along with providing an e-book, and podcasts. I look to turn this trifecta of media into a profitable business, and it all started by following the basic fundamentals of building a product and a community.

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