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Motive Interactive an online advertising company established in 2003 in Lake Tahoe, Nevada, now based out of San Diego, California offers advertising solutions that are innovative and yet simple to use. The hallmark of Motive Interactive success in this highly competitive industry is their attention to detail and their relentless efforts to help publishers maximize their revenue while ensuring that advertisers and agencies reach their targeted audience. Coupled with their unique distribution opportunities and customer service second to none in the industry, Motive Interactive is poised to become a leading force in the Affiliate Marketing Network industry.

Motive Interactive first released their first version of Advent – a groundbreaking Affiliate Marketing Network Platform earlier this year amidst much fanfare. The first version of Advent was more of an Architecture release introducing their performance-based CPA network and performance lead generation platform that featured streamlined campaigns with ease-to-use state of art tools. Now, the Affiliate Marketing world is bracing for its second release – Advent 2.0 - packed with more publisher centric and advertiser features and an enhanced lead generation platform that is truly ahead of its time.

Background

Motive Interactive, like many industry leading companies are not without their secrets of success – it’s the superior intellectual power and experience of their staff that work tirelessly to come up with the next generation of Affiliate Marketing Networking and performance leads generation platform.

Brendan Smith - entrepreneur, founder and CEO of Motive Interactive was quite an accomplished internet marketer himself before joining NetCreations, a leading opt-in email marketing company with direct clients like MSNBC, CNET, ZDNet to name a few. Brendan also brought with him his association with trade and standards organization like Interactive Advertising Bureau (IAB) Lead Generation Committee, and The Online Lead Generation Association (OLGA) where he is a founding member. Motive Interactive Online Advertising Marketing is also blessed with bright engineers and senior management who came from reputable networks like ValueClick Media, DoubleClick, and 24/7.

Features

Advent 2.0 is an advanced performance Ad Network that seamlessly integrates a publisher centric advertising network with a direct performance Leads generation network. Most Affiliate Marketing Network provides one or the other but not both.

It has the following main features that even other Affiliate Marketing Networks envy:

	1. Provides Ad serving, impression, search term tracking capabilities ;it also provides JavaScript and IFRAME conversion tracking.
	2. Highly scalable and adaptable to future enhancements which would enable Motive Interactive to stay ahead of its competition and easily integrate with changes in lead generation industry that is constantly in a fluff.
	3. Multiple Payout Support including commission based sales.
	4. Allocations among individual publisher and advertiser.
	5. Lead routing to multiple advertisers and agencies buyers.
	6. Real time and batched lead processing as well as very flexible and powerful data handling and validation capabilities
	7. Easy to use User Interface that is superior to most Affiliate Marketing Networks

Control Panel/User Interface

Advent 2.0 offers a clean and streamlined User Interface that enables publisher to manage their offers, campaigns and performance statistics quickly and efficiently by sorting them according to CPA, CPA (direct post), and CPS, and filtered by Co-Registration, Email, Incentivized, and Web Placement traffic types.

Advent 2.0 makes heavy use of AJAX - a leading edge technology that allows certain segment of the web page to load without ever the need to refresh - the effect is a rich desktop-like user interface experience for the user. For instance, if you click on one of your offers, the segment of the offer will open up with more information in its place without having to refresh the page or popping up a window like other non-AJAX enabled Affiliate Marketing Networks’ site. If you like what you see, you just click “Apply” to submit your application for the offer. The advantage of this is that you are off to applying for the next offer without ever waiting for a response - this saves you lots of time!!

Also, once you’ve been approved for an offer, selecting the banners and ad creative for it is a breeze with Advent 2.0 Control Panel powered by AJAX technology, by just positioning your mouse over it to see the banner and the Ad Creative. There is no annoying popup all over the place and wasting time waiting for the Banner to load and render itself.

Reports section or Campaign Statistics section in Advent 2.0 enables you to measure important campaign performance metrics across all time periods, campaigns and payouts in multiple perspectives including ‘effective’ perspectives like eCPM and eCPL. Reports can be filtered based on different performance criteria, and can be exported in various popular formats like PDF, EXCEL and CSV.

To enable finer grain of reporting capability based on publishing channels, Advent 2.0 like other Affiliate Marketing Networks also allow the usage of SubID’s to be added to campaign URLs.

Signing Up

The sign up process for a Publisher at Motive Interactive is quick and easy with the minimal of information required to get you started. The approval is sent to you via email within the next 24 hours and it’s usually quicker than that. As with any other Affiliate Marketing Networks, tax forms are required to be completed and faxed in before any payment can be made to you.

You would be assigned an Account Manager at Motive Interactive upon approval, and communicating with your Account Manager is never been easier by opening up a chat window.

Payment

This is an exciting part for all of us and Motive Interactive doesn’t disappoint here. Motive Interactive payout threshold is $50 and it’s paid on a Net-15 basis. Payment can be made to you through check, bank transfer or PayPal. My personal favorite is PayPal which I find is a rather rare payment method among other Affiliate Marketing Networks.

Referral Program

Motive Interactive referral earnings program is 5.5% lifetimes referral earnings.

The referral system is currently being tracked manually with reports each month via a unique referral link and a number of banners are available as well by request - signup to our referral program is usually approved within hours.

With the release of Advent 2.0, full daily, weekly, monthly reports will be available as well as a unique tracking link, and banners available from the referrals tab in off our dashboard. If you already have an account under the old system, don’t fret, it will be automatically moved over to the new referral earnings reporting system.

Rewards Program

In order to reward and encourage affiliates Motive Interactive offer a reward system as well. Same as referral program Motive Interactive will need an icon and link in the side navigation area that takes publisher to a page where they see the stats.

Rewards are paid each month based upon a publisher’s commissions for the previous month.

The reward payout starts at 1% then increases to 2% the higher the tier. The current payout tiers for the rewards program are as follows:

. $1,000 - $10

. $2,500 - $25

. $5,000 - $50

. $10,000 - $100

. $15,000 - $150

. $20,000 - $200

. $25,000 - $250

. $30,000 - $300

. $50,000 - $500

. $100,000 - $1,250

. $150,000 - $2,000

. $200,000 - $3,000

. $500,000 - $10,000

Summary

With it’s ease of use and loads of publisher centric features, doing business on Advent 2.0 is a breeze. There are many offers on Advent that are suitable for monetization on blogs, and I strongly encourage you to sign up for an account.

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