Bloggin Ads

When I first saw bloggin-ads.com on the auction block, I felt that my online entrepreneur journey is about to take on another very exciting and successful leap. To be honest, I was a bit apprehensive about running a successful blog started by Mike Huang whom I’ve come to admire and respect – what on earth size shoes does this guy wears and how I’m going to fill it. These questions - insurmountable it seemed - were running through my head when I first began to ponder the decision of taking over his blog. For those of you who are familiar with me, my online endeavors up to this point have been devoted to static affiliate Websites and subscription based ASP. So, wherein do I muster the courage and the resource to run a blog, especially one that is of such high quality and has garnered praises all around the blogsphere. There got to be something in me that had wanted this badly. Yes, and I can tell you it’s not fame – Mike Huang already has his 5 minutes share of it. I must now admit that deep inside me, unbeknownst to myself at least initially, I harbor a secret desire to blog. You can say that I might have succumbed to all this hype of blogging taking the center stage of the Web 2.0 revolution or because I wanted to break free from my secluded world of writing static articles. Whatever it is, it didn’t take me long to decide to be the new owner of Bloggin-Ads.

Defining an objective for your blog

Today, I’m going to touch on the subject of defining an objective for your blog; I find this to be a fitting topic for my maiden post. This is because many of you may be wondering who I am and where do I want to take Bloggin-Ads.

I’m Stephen Lee, born and raised in Singapore; I’m now a naturalized citizen of Canada, putting between my Toronto home and New York City – talking about life on a fast lane J.

What kind of Blog are you ?

In any business, whether offline or online there need to be a clear objective – it is no different for a blog. Many businesses use the blog as a vehicle to promote themselves, provide useful information to their users; answer questions and gather information about their users or customers. Nowadays, you hear of the terms – Informational Blog or Content Blog or Hybrid Blog or eCommerce Blog or Lead Generation Blog. Most blogs nowadays are Content Blogs. If you decided to be a Content Blog, pick a topic to focus on, the more niche a topic is, the better search engine placement you’ll be rewarded with because of less competition. Whatever topic you choose, do not try to do too many things at once – this is the main reason many blogs fail because their readers are unable to identify with it. Here are the six simplest things that you can do to create an easily identifiable brand name for your blog:

• Main topic must be part of your domain name and keyword searchable

• Short catch phrase for your blog in less than 6 words

• Distinctive logo for your Blog, and make one for address bar as well

• Choose appropriate Categories

• Matching theme and colors scheme

• Landing Page Navigation leads to Main Topic

I only going to touch on matching theme and color scheme and landing page navigation as it relates to the chosen main topic of the blog, since the rest are quite self explanatory. A matching theme gives the look and feel of the blog that is consistent with the main topic. In choosing a theme, you would also want to consider the color scheme, the color your visitor see is going to create a mood for them, and enough research have gone into how mood affects a visitor conversion rate. For instance, Red evokes “passion” and “excitement”; Blue and Green brings “stability” and “calmness”; yellow and Orange represents “happiness” and “energy”; and Black is a dignified color traditionally associated with death. If your blog main topic is personal finance, you would not want to choose Black as your color scheme because it implies negativity and death in the context of finance. However, it will be an excellent choice for a Gadget blog since Black also denotes prestige and formality. To find out more on how color scheme plays on emotion in marketing, please see Zac Johnson Post.

Who say appearance is everything? If you’ve a very slick Landing Page but visitors can’t figure out what your main topic is – not only will they leave as soon as they arrive – contributing to a high bounce rate. They will not come back ever. I cannot stressed how important it is to have your main topic prominently displayed on your landing page or have easy navigation that lead visitors to the main or secondary topic.

Bloggin-Ads Objective

Bloggin-Ads is a Content Blog that focuses on the niche topic of “blogging”. To this, I must add that it first started out as a niche, but “blogging” can no longer be considered a niche as there are thousands of blogs like that. In short, it is a blog that blog about blogging. Fortunately for me, Mike Huang had done quite a helluva of a job building the foundations of it, and all I had to do is to build upon the success. And, I’m going to do just that. For those of you who are familiar with the origins of Bloggin-Ads, it started off with a bang by offering free top-notch Blog Reviews. In fact, its blog’s description stills says that. Though Mike Huang had recently stopped doing reviews, I’m going to continue to provide top-notch review to just about any blog that politely and courteously ask for it. You notice that I stressed the word courteous. By that I mean, if you take the time to write me a personally written request by providing a short description of what your blog is all about, I will more than likely obliged. The logic is simple - if you spend quality time writing up a request for blog review, I’ll give you the same in return. My motto in life has been– Do unto others as you would have them do unto you. So, for those of you who did not get a reply, don’t fret, just do it right the next time

I cannot tell you how thrilled it is to be part of this blog community and I’m driven by the notion of creating “blogging” content that will be of great interest to the community and to share and spread the wealth of knowledge.

I thank you all for giving me the opportunity to share with the community and I look forward to an exciting future here.