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Background – Jeremy Schoemaker’s About Page

Back in 1980, Jeremy’s mom purchased him his first Apple computer and he started messing with it by creating simple programs. For example, he wanted to thank his mom so much that he created a program that would repeat a “My mom is cool” message.

In 1995, Jeremy was offered a job at an ISP in Moline, IL. Of course like many of us when we’re young (not saying you’re old ), we won’t really do much “job work” at our workplaces, but instead we would play games. This is exactly what Jeremy was doing and it was mainly because he did not understand Linux at the time.

Jeremy eventually left this ISP and focused on opening his first business ever by coding Macintosh gaming sites. Well as most of you pictured already, Jeremy slowly fell away from his college degree and focused more on his talents. His first business started to pay off ad advertisers from all around started to contact him about advertising.

Then as most of you now know, Jeremy started the ShoeMoney Media Group (aka ShoeMoney) , which was not started without help. Without his wife’s stable income as a physician, we won’t be seeing Shoemoney.com as it is today.

The ShoeMoney Philosophy and Business Model

I must say that all bloggers or anyone trying to start a business to focus on Jeremy’s statement. If you follow his following tips, it would be much easier to be successful.

1. Embrace new trends and look for opportunities to exploit them.For example, SMG entered the ring tone market early, captured traffic and has monetized it. Finding angles and exploiting them for profit is a key aspect of SMG. Maximum and diverse revenue streams are built on fairly narrow marketing concepts that are then diversified. This is what Jeremy Schoemaker calls, “The Coke Theory. If you are already making Coke then you can make Diet Coke, Cherry Coke, etc and turn a profit on those as well. A company can achieve growth through small degrees of separation between sites, maximizing diversity within a small industry.
2. Focus on what you know.From the beginning of SMG, Schoemaker focused on the aspects of marketing that were second nature to him. He built his sites on those natural marketing principles while running the backend. Web design was a secondary skill, so he focused on the marketing of the sites, which then built revenue. Later he would invest in a professionally done design. Schoemaker continues to focus on existing sites and expand their income potential by building a network of sites centered on a central theme. Again, the “Coke Theory.
3. Small changes can equal big revenue.Once a base of traffic and revenue is built, don’t be afraid to experiment with the site. Once the traffic is there, small changes in design and structure can make big changes in revenue. Ad placement, recurring subscriptions and affiliate marketing can ad value to a site without disrupting the base of revenue. Monitor revenue daily, even hourly to see how your changes have affected revenue. If it’s not working, you can always go back to the way it was.

What makes Shoemoney.com any different from other blogs?

Until this day, Jeremy still focuses on great content to provide to Internet viewers. His main concern is helping people through marketing and making money online to pay bills. By the view of his RSS count , you can tell Jeremy isn’t a huge “big gun” on the blogosphere, but he certainly knows what he is talking about.

I certainly love to read his posts daily not because I want to comment on his posts and gain backlinks, but I want to educate myself with what’s new out there in the blogosphere. I would say he can compare to John Chow, because Jeremy is just as evil as John in many ways. There was a recent Niche Store creation and guess who made it? That’s right, the ShoeMoney, but he doesn’t want to focus on making money on it. Instead he reviews and educates readers on how to follow his footsteps. Making huge sums of money online is just what they do and they don’t seem to be stopping any time soon.

To get to my point quick, ShoeMoney is just the blog to actually learn how to make a huge sum of $$$ on the net. I mean there are off-topic posts, but who doesn’t go off-topic once in a while. He even created his own little avatar, the ShoeMoney baldie.

If you haven’t subscribed to his RSS yet, make sure you do so. (HA! Like if anyone haven’t yet)

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